I was looking through old T-shirts we had accumulated throughout the years and spotted a brightly colored, old-school hand me down from the late 80s or early 90s. The vivid colors and blocky font immediately brought me back to my childhood with goofy bold outfits that screamed fun.
As I was reminiscing while listening to 1989 Taylor’s Version, I realized this shirt had all the energy of her 1989 Era and I needed to capture those vibes with a modern take.
I sat down, sketched out a concept, and POW - the Retro 1989 Era design came to life as one of the most fun projects I’ve designed since launching Live Music Threads.
The goal was to make a size inclusive, gender-neutral throwback that anyone of any age could wear but that us 80s and 90s kids would absolutely love.
I hope this retro 1989 Taylor’s Version design brings back some nostalgia and a smile each time you wear it.
As of our launch, the Retro 1989 design is available in a hoodie, adult T, kids T, and women’s muscle tank.